No frameworks.
No shortcuts.
Just the basics that work —
for leaders who are ready to do the reps.
Kindle version available now, paperback preorder is coming soon.
After 30 years inside large, complex transformations, the pattern is always the same: leaders stop doing the basics. This book gets back to what actually works — and reminds you that no one can do it for you.
For Leaders who own the results.
This book is for anyone leading a transformation — whether you’re a first-time manager or a seasoned executive. It will challenge you to stop hiding behind frameworks and start doing the fundamentals that actually move people.
For Practitioners who keep the change moving.
If you’re the one coaching leaders, removing roadblocks, and keeping momentum alive — this book gives you the language and the tools to lead up with confidence. You’re not support staff. You’re the catalyst.
Kindle version available now, paperback preorder is coming soon.
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Published by GFB · October 6, 2026
ADDITIONAL TOOLS
The push-ups don't stop at the last page.
Additional tools to keep you doing the work - for individuals, teams, or the whole organization.
Quessa - your Question Coach
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Determine your Quessa Quotient
Then engage with Quessa, the AI coach that refuses to give you answers. It asks the questions you’ve been avoiding to lead you to the results you deserve.
WIQ Cards - your Weekly Nudge
Each deck is $59.99
Arm Yourself
2 Decks. 52 Wildly Important Question cards per deck. Organized by situation. Business card size for easy carrying. Order for yourself, your team, or your organization.
Art of Questioning – Live
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Embed Questioning as a Habit
The live learning experience behind the book. In-person masterclass and virtual TeachBack certificate. For teams or your whole organization.